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The New Hot Wheels Skating Center
Inducted 1994Tuesday evenings at the rink were set aside for “Family Skate Nights” where 100% of the admissions went to the schools. Over the course of the partnership, more than $100,000 was raised, and Furthermore, over 1 million free admission passes were given each year for staff to utilize as student incentives. Hot Wheels supported community-wide efforts by sponsoring Red Ribbon Rallies and an essay contest for students which encouraged them to “Say No to Drugs”. They also developed a “Roll” Model Program aimed at at-risk middle school students. The program recognized students and their teachers who were instrumental in assisting them to turn around their academics, attendance and attitude.
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